Pro-Market.
Pro-Innovation.
Pro-Planet.

“A timely, calm, fact-based presentation by eminent experts on the crucial issue of protecting the planet, that is persuasive and a healthy antidote to the hysteria surrounding this issue.”

— Steve Forbes, CEO of Forbes

“I remember how ecologically destructive socialism was. This is a very important book, which presents the huge potential of market environmentalism. It is a much needed antidote to environmental statism.”

— Leszek Balcerowicz, Former Deputy PM of Poland

“This book fizzes with ambition. Here is a truly holistic, truly comprehensive and truly international collection of essays exploring market-based solutions to environmental challenges.”

— Daniel Hannan, Member of the House of Lords, UK Parliament

About

For too long, the environmental debate has been dominated by heavy-handed, top-down solutions. We often hear about the need to overthrow capitalism in order to curb global warming, or that Green New Deals are the only way to save the planet. These are expensive, ineffective, and wrong. Meanwhile, pro-market voices are rarely present in the environmental debate.

For the first-time ever, a book has brought together over 15 pro-market and environmental organisations from around the world, to put forward a holistic and international vision of market environmentalism. Published by the British Conservation Alliance and Austrian Economics Center, the result is a book entitled Green Market Revolution: How Market Environmentalism Can Protect Nature and Save the Planet.

Green Market Revolution puts forward an alternative vision, showing how a system based on free markets, innovation, property rights, and localised solutions is far more effective at tackling environmental problems than a top-down, one-size-fits-all regulatory approach.

Published by:

The British Conservation Alliance is a UK non-profit organisation dedicated to empowering a new generation of leaders to promote market-based and free enterprise solutions to environmental problems. It was founded in September 2019, and currently operates a campus network of around 30 universities across the country.

The Austrian Economics Center is a politically independent research institute committed to disseminating the ideas of the Austrian School of Economics. The AEC considers public policies, identifies economic alternatives, and attempts to realize them based on rigorous analysis and academic research. The AEC’s basic goal is the promotion of a free, responsible and prosperous society.